[Why a profitable business can still run out of cash]
Placeholder summary. Two sentences on timing, invoices, and the gap between a sale and the money arriving.
Ask me about thisOpen for work · Nepal
Designer who reads balance sheets.
I'm Ishan Shrestha. I design brands and interfaces for businesses that have to make money, then check whether the numbers agree. Hire me for one and you get both.
KathmanduNPT
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01 About
I'm a designer based in Nepal. Most of my day goes into layout, type, and interface work. The rest goes into spreadsheets: cash flow, margins, and the reasons a good business still runs out of money.
Both jobs are the same job. You look at what's actually there, decide what matters, and take away what doesn't. A logo and a profit and loss statement both get better when you stop adding things.
I like briefs with a number in them. A budget, a target, a deadline, a price. Constraints make the work easier to defend and harder to fake.
Creative by design. Analytical by nature.
02 Expertise
One side makes the thing clear to look at. The other makes it clear whether it works. I work on both, separately or together, depending on the brief.
Visual work that has to survive a real brief, a real budget, and a client who has opinions about blue.
Deliverables: logos, type systems, screens, decks, print files, and the guide that keeps them consistent.
Financial thinking for people who run something small and need to know where the money actually went.
Scope note: this is analysis and education, not audit, tax filing, or regulated advice. If you need a licensed accountant, I'll say so.
03 Selected work
Six placeholders. Swap in real projects, then delete this line.
Showing 6 of 6
Identity and packaging for a coffee roaster.
Role: Identity, packaging, type system
Tools: Illustrator, InDesign
Dashboard interface for an accounting tool.
Role: Research, wireframes, UI, prototypes
Tools: Figma, Framer
Cash-flow model for a small studio.
Role: Model build, testing, documentation
Tools: Excel, Google Sheets
Annual report layout for a [sector] company.
Role: Art direction, layout, print production
Tools: InDesign, Photoshop
Website for a local retailer.
Role: Design, front-end build, content
Tools: Figma, HTML/CSS
Type experiment set on a financial statement.
Role: Concept, type design, self-initiated
Tools: Illustrator, Glyphs
All projects above are placeholders. Replace the titles, clients, and outcomes with real work before this goes live.
04 By the numbers
Four placeholders and a table of tools. No percentages, because nobody can verify them. Replace the bracketed values with your own.
Skills & softwareAs of [month, year] · no percentages, no scores
Swipe the table sideways to see every column →
| Item | Area | Used for | Level |
|---|---|---|---|
| Design | |||
| Figma | Software | Interface design, prototypes, design systems | Daily |
| Illustrator | Software | Logos, vector marks, print artwork | Daily |
| InDesign | Software | Reports, decks, long documents | Regular |
| Typography | Skill | Type pairing, hierarchy, print and screen setting | Core |
| HTML & CSS | Skill | Hand-built sites, prototypes, fixing my own work | Working |
| Framer | Software | Clickable prototypes for client review | Working |
| Finance | |||
| Excel | Software | Models, budgets, cash-flow schedules | Daily |
| Google Sheets | Software | Shared trackers clients can edit safely | Daily |
| Accounting basics | Skill | Reading P&L, balance sheet, and cash flow | Core |
| Financial modelling | Skill | Three-statement models for small teams | Working |
| Unit economics | Skill | Pricing, margins, break-even | Working |
| QuickBooks | Software | [Bookkeeping support, if applicable] | Learning |
05 How I work
This is the same process whether you need a brand or a cash-flow model.
A call or a long email. What are you selling, who buys it, and what does the money look like. I ask a lot of questions here so I ask fewer later.
A written scope with dates and a fixed price. You see the number before any work starts, and anything outside the scope gets quoted separately.
Two review rounds, in the file itself. You comment in Figma or the spreadsheet, not in a forwarded slide deck. Feedback gets addressed in writing.
Final files, a one-page guide, and a call to walk through it. If the job needs a licensed accountant or a lawyer, I'll tell you and step back.
06 Insights
Notes on design, money, and the space where they overlap. Titles below are placeholders.
Placeholder summary. Two sentences on timing, invoices, and the gap between a sale and the money arriving.
Ask me about thisPlaceholder summary. What a small business actually needs first, and what can wait until the second year.
Ask me about thisPlaceholder summary. A short method: define the deliverable, count the review rounds, put a number on both.
Ask me about this07 Contact
Tell me what you're building, what's stuck, and when you need it. I reply within two working days, usually with questions.
ishan11stha@gmail.com